At Buck, I had the exciting opportunity to collaborate with Microsoft on crafting a dynamic hype video for the Surface Go 2. Our approach involved leveraging the device's new color options as a storytelling device, with each hue symbolizing a distinct capability of the Surface Go 2.
The final resulted in combining type-driven elements, 3D renders, and live-action footage. This helped create an engaging visual narrative, that felt human and playful while showcasing the power of the new machine.