FOX Entertainment

Trollback + Company was approached to help usher in a bold new era of Fox Entertainment. We assisted in the expansion of the traditional role of a broadcast network to a dynamic and responsive modern entertainment brand. I had the pleasure of assisting the development of motion language led by senior animatorEli Guillou.

Brand Montage

The brand montage details the schematics and strategy behind the new look and energy of Fox Entertainment.


The Ticker

The Portal

Created by Art Director Adam Wentworth and Senior Animator Eli Guillou, the Ticker and the Portal are the two constant aspects in the broadcast package. Featured across the board, these elements help solidify the identity and feel that our strategists put together.


Client: FOX Entertainment
Directed by:Trollbäck+Company

Executive Producer: Erica Schrager
Senior Producer: Betsy Jones
Chief Creative Officer: Alex Moulton
Executive Creative Director: Elliott Chaffer
Creative Director: Bo Bishop
Art Director: Adam Wentworth
Designers: Lili Emtiaz, Steven Wimberley, Adam Wentworth, York, Christina Palma
Lead 2D Animator: Eli Guillou
‍2D Animation: Luke Barker, Lizzi Stuart, Lauren Kittle, Adam Tanner, Carlos Foxworthy
3D Animation: Alex Komin, Fran Roberts
Toolkitter: Adam Tanner
Strategy: Asia Hunt, Casey Halter, Bo Bishop
Editor: September Raines

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