Fox Entertainment Brand Refresh

Trollback + Company was approached to help usher in a new era of Fox Entertainment. We assisted in the expansion of the traditional role of a broadcast network to a dynamic and responsive modern entertainment brand. I had the pleasure of helping create and develop the new motion language.

See the full case study on the Trollback website.
Motion Styles for Each Mood
The team identified eight specific approaches to maintain consistency while seamlessly aligning with distinct moods. Each genre is accompanied by its own unique motion language, intricately woven to enhance the overall thematic experience.